Email Marketing Is Alive and Well
Despite predictions of its demise, email remains one of the highest-ROI marketing channels, returning $36 for every $1 spent on average.
Building Your Email List
Lead Magnet Ideas
- Ebooks and guides
- Checklists and templates
- Discount codes
- Free consultations
- Webinar recordings
- Industry reports
Opt-in Best Practices
- Clear value proposition
- Simple forms (name + email)
- Mobile-friendly design
- Double opt-in for quality
- GDPR/CAN-SPAM compliance
Email Types That Convert
Welcome Series
- 3-5 emails over 1-2 weeks
- Introduce your brand
- Deliver promised lead magnet
- Set expectations
- First offer or CTA
Newsletter
- Regular cadence (weekly/monthly)
- Valuable content mix
- Brand personality
- Soft promotional content
Promotional Emails
- Limited-time offers
- New product launches
- Holiday promotions
- Flash sales
Automated Sequences
- Abandoned cart recovery
- Post-purchase follow-up
- Re-engagement campaigns
- Birthday/anniversary emails
Writing Emails People Open
Subject Lines
- Keep under 50 characters
- Create curiosity
- Use numbers when relevant
- Personalize when possible
- A/B test regularly
Preview Text
- Complement subject line
- Add context or urgency
- Don't waste on "View in browser"
Email Body
- Get to the point quickly
- One primary CTA
- Scannable formatting
- Mobile-first design
- Personal tone
Segmentation Strategies
Move beyond batch-and-blast:
- Purchase history
- Engagement level
- Demographics
- Behavior triggers
- Customer lifecycle stage
Measuring Success
Track these metrics:
- Open rate (benchmark: 20-25%)
- Click rate (benchmark: 2-5%)
- Conversion rate
- Unsubscribe rate (keep under 0.5%)
- Revenue per email
Avoiding the Spam Folder
- Use reputable ESP
- Maintain clean list
- Avoid spam trigger words
- Include unsubscribe link
- Authenticate domain (SPF, DKIM, DMARC)
Ready to level up your email marketing? Get in touch to discuss your email strategy.
